{"id":13034,"date":"2025-01-03T16:02:00","date_gmt":"2025-01-03T16:02:00","guid":{"rendered":"https:\/\/www.cryptometer.io\/news\/?p=13034"},"modified":"2025-01-03T16:02:05","modified_gmt":"2025-01-03T16:02:05","slug":"morgan-stanley-reportedly-eyes-crypto-trading-for-e-trade-platform","status":"publish","type":"post","link":"https:\/\/www.cryptometer.io\/news\/morgan-stanley-reportedly-eyes-crypto-trading-for-e-trade-platform\/","title":{"rendered":"Morgan Stanley Reportedly Eyes Crypto Trading for E-Trade Platform"},"content":{"rendered":"\n<p>Morgan Stanley, one of the world\u2019s top asset managers, is considering enabling cryptocurrency trading on its E-Trade online brokerage platform, according to a January 2 report by <em>The Information<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crypto-friendly-policies-under-trump-administration\">Crypto-Friendly Policies Under Trump Administration<\/h3>\n\n\n\n<p>The report cites expectations of a more crypto-friendly regulatory environment under incoming U.S. President Donald Trump as a driving factor behind Morgan Stanley\u2019s plans. Trump has pledged to appoint pro-industry leaders to regulatory agencies and position the U.S. as \u201cthe world\u2019s crypto capital.\u201d<\/p>\n\n\n\n<p>If implemented, the move would make E-Trade one of the largest traditional retail brokerages to offer cryptocurrency trading, potentially challenging platforms like Coinbase. Morgan Stanley acquired E-Trade in 2020, with the platform\u2019s 5.2 million accounts holding approximately $360 billion in assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-growing-interest-in-crypto-trading-among-brokerages\">Growing Interest in Crypto Trading Among Brokerages<\/h3>\n\n\n\n<p>Morgan Stanley\u2019s potential entry into crypto trading comes amid growing interest from traditional brokerages. Robinhood, Fidelity, and Interactive Brokers already offer cryptocurrency trading, while Charles Schwab is reportedly planning to join the space this year.<\/p>\n\n\n\n<p>These platforms typically offer a smaller selection of tokens compared to crypto-native exchanges like Coinbase. However, crypto trading has proven highly profitable for brokerages. Robinhood, for example, reported a 112% increase in crypto trading volume and a 165% surge in crypto-related revenue in Q3 2024, generating $14.4 billion in trading volume and $61 million in revenue.<\/p>\n\n\n\n<p>Robinhood\u2019s recent $200 million acquisition of Bitstamp aims to expand its reach into institutional crypto trading, while Coinbase reported $1.2 billion in revenue for Q3 2024, primarily from its crypto trading operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-morgan-stanley-s-early-adoption-of-crypto\">Morgan Stanley\u2019s Early Adoption of Crypto<\/h3>\n\n\n\n<p>Morgan Stanley has been quicker than most traditional wealth managers in embracing cryptocurrency. In August 2024, the firm authorized its 15,000 financial advisers to recommend Bitcoin exchange-traded funds (ETFs) to clients.<\/p>\n\n\n\n<p>The bank\u2019s advisory network manages approximately $3.75 trillion, including $1 trillion in self-directed accounts. Advisers have been actively recommending top Bitcoin ETFs, such as BlackRock\u2019s iShares Bitcoin Trust (IBIT) and Fidelity\u2019s Wise Origin Bitcoin Fund (FBTC), both considered reliable options for institutional investors.<\/p>\n\n\n\n<p>If Morgan Stanley proceeds with crypto trading on E-Trade, it could create significant competition for established players like Coinbase while making cryptocurrencies more accessible to retail investors. The move would also reflect a broader trend of increased crypto adoption among traditional financial institutions, further legitimizing the digital asset market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morgan Stanley, one of the world\u2019s top asset managers, is considering enabling cryptocurrency trading on its E-Trade online brokerage platform, according to a January 2 report by The Information. Crypto-Friendly Policies Under Trump Administration The report cites expectations of a more crypto-friendly regulatory environment under incoming U.S. President Donald Trump as a driving factor behind [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,43],"tags":[],"class_list":{"0":"post-13034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-general-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Morgan Stanley Reportedly Eyes Crypto Trading for E-Trade Platform<\/title>\n<meta name=\"description\" content=\"Morgan Stanley, one of the world\u2019s top asset managers, is considering 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