{"id":13653,"date":"2025-02-14T15:55:50","date_gmt":"2025-02-14T15:55:50","guid":{"rendered":"https:\/\/www.cryptometer.io\/news\/?p=13653"},"modified":"2025-02-14T15:55:53","modified_gmt":"2025-02-14T15:55:53","slug":"aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/","title":{"rendered":"Aston Martin F1 and Coinbase Forge Historic Crypto Sponsorship Deal"},"content":{"rendered":"\n<p>Aston Martin Aramco Formula One Team has entered into a groundbreaking multi-year partnership with Coinbase, a leading cryptocurrency exchange. This deal makes history as the first time a Formula One team has received full sponsorship payment in USD Coin (USDC), a stablecoin pegged to the U.S. dollar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-coinbase-branding-takes-center-stage\">Coinbase Branding Takes Center Stage<\/h3>\n\n\n\n<p>As part of the agreement, Coinbase\u2019s logo will be prominently featured on the AMR25 race car, specifically on the halo and rear-wing end plates throughout the upcoming season. Additionally, team drivers Fernando Alonso and Lance Stroll will sport the Coinbase logo on their racing suits, further solidifying the brand\u2019s presence in the motorsport world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-commitment-to-innovation\">A Commitment to Innovation<\/h3>\n\n\n\n<p>Jefferson Slack, Managing Director of Commercial at Aston Martin Aramco, highlighted the team&#8217;s dedication to embracing cutting-edge technology. He stated:<\/p>\n\n\n\n<p><em>&#8220;This partnership reflects our confidence in Coinbase as a leader in digital finance. Conducting this deal entirely in USDC showcases our commitment to innovation and building a future-focused relationship with Coinbase.&#8221;<\/em><\/p>\n\n\n\n<p>Similarly, Gary Sun, Vice President of Marketing at Coinbase, emphasized the significance of the collaboration:<\/p>\n\n\n\n<p><em>&#8220;This marks a major milestone for Coinbase\u2014our first-ever sports partnership funded entirely in cryptocurrency. Formula One is an industry that thrives on pushing boundaries, and we\u2019re excited to bring our expertise in digital finance to the forefront.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crypto-and-motorsports-a-new-era\">Crypto and Motorsports: A New Era<\/h3>\n\n\n\n<p>This partnership highlights the increasing integration of cryptocurrency in mainstream industries, setting a precedent for future deals between digital finance and global sports entities. By opting for USDC payments, both organizations reinforce their trust in stablecoins for large-scale transactions.<\/p>\n\n\n\n<p>As the 2025 Formula One season approaches, Aston Martin Aramco and Coinbase\u2019s collaboration is set to showcase the synergy between high-performance racing and the evolving world of digital finance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aston Martin Aramco Formula One Team has entered into a groundbreaking multi-year partnership with Coinbase, a leading cryptocurrency exchange. This deal makes history as the first time a Formula One team has received full sponsorship payment in USD Coin (USDC), a stablecoin pegged to the U.S. dollar. Coinbase Branding Takes Center Stage As part of [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,2,43],"tags":[],"class_list":{"0":"post-13653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-exchange","8":"category-featured","9":"category-general-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aston Martin F1 and Coinbase Forge Historic Crypto Sponsorship Deal<\/title>\n<meta name=\"description\" content=\"Aston Martin Aramco Formula One Team has entered into a groundbreaking multi-year partnership with Coinbase, a leading cryptocurrency exchange. This deal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aston Martin F1 and Coinbase Forge Historic Crypto Sponsorship Deal\" \/>\n<meta property=\"og:description\" content=\"Aston Martin Aramco Formula One Team has entered into a groundbreaking multi-year partnership with Coinbase, a leading cryptocurrency exchange. This deal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoMeter.io\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T15:55:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T15:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cryptometer.io\/news\/wp-content\/uploads\/2025\/02\/Fo3lBwFXEA0KhyK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam L\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CryptoMeterIO\" \/>\n<meta name=\"twitter:site\" content=\"@CryptoMeterIO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam L\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/\"},\"author\":{\"name\":\"Adam L\",\"@id\":\"https:\/\/www.cryptometer.io\/news\/#\/schema\/person\/d05d4ef65ae9752036cc2b5e044592f9\"},\"headline\":\"Aston Martin F1 and Coinbase Forge Historic Crypto Sponsorship Deal\",\"datePublished\":\"2025-02-14T15:55:50+00:00\",\"dateModified\":\"2025-02-14T15:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cryptometer.io\/news\/wp-content\/uploads\/2025\/02\/Fo3lBwFXEA0KhyK.jpg\",\"articleSection\":[\"Exchange\",\"Featured\",\"General News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/\",\"url\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/\",\"name\":\"Aston Martin F1 and Coinbase Forge Historic Crypto Sponsorship Deal\",\"isPartOf\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cryptometer.io\/news\/aston-martin-f1-and-coinbase-forge-historic-crypto-sponsorship-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cryptometer.io\/news\/wp-content\/uploads\/2025\/02\/Fo3lBwFXEA0KhyK.jpg\",\"datePublished\":\"2025-02-14T15:55:50+00:00\",\"dateModified\":\"2025-02-14T15:55:53+00:00\",\"description\":\"Aston Martin Aramco Formula One Team has entered into a groundbreaking multi-year partnership with Coinbase, a leading cryptocurrency exchange. 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