{"id":14891,"date":"2025-07-19T03:56:28","date_gmt":"2025-07-19T03:56:28","guid":{"rendered":"https:\/\/www.cryptometer.io\/news\/?p=14891"},"modified":"2025-07-19T03:56:30","modified_gmt":"2025-07-19T03:56:30","slug":"charles-schwab-sets-sights-on-spot-crypto-trading-and-stablecoin-launch","status":"publish","type":"post","link":"https:\/\/www.cryptometer.io\/news\/charles-schwab-sets-sights-on-spot-crypto-trading-and-stablecoin-launch\/","title":{"rendered":"Charles Schwab Sets Sights on Spot Crypto Trading and Stablecoin Launch"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-a-major-brokerage-embraces-bitcoin-and-ethereum\">A Major Brokerage Embraces Bitcoin and Ethereum<\/h3>\n\n\n\n<p>Charles Schwab, one of the largest brokerage firms in the U.S. with over $10 trillion in assets, is preparing to launch spot trading for Bitcoin and Ethereum. CEO Rick Wurster confirmed that the new services are expected to go live \u201csometime soon,\u201d directly positioning Schwab as a serious competitor to crypto-native platforms like Coinbase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-driving-schwab-s-crypto-push\">What\u2019s Driving Schwab\u2019s Crypto Push?<\/h3>\n\n\n\n<p>The decision to offer crypto trading isn\u2019t random\u2014it\u2019s based on clear customer demand and strategic foresight:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer interest:<\/strong> Schwab clients already hold around $25 billion in U.S. crypto exchange-traded products (ETPs), representing more than 20% of the market. Yet, crypto accounts for just 0.2% of Schwab\u2019s total managed assets. Many clients already trust Schwab with nearly all of their wealth but manage small crypto holdings elsewhere. They now want everything in one place.<\/li>\n\n\n\n<li><strong>Trust and simplicity:<\/strong> Wurster highlighted that Schwab clients prefer viewing crypto alongside stocks, bonds, and cash in one secure dashboard. Integrating digital assets into their familiar platform offers convenience and confidence.<\/li>\n\n\n\n<li><strong>Competitive edge:<\/strong> Schwab isn\u2019t hiding its intentions to pull customers away from exchanges like Coinbase. As Wurster put it, \u201cIf they\u2019re buying their crypto on Coinbase, we would love to see them bring it back to Schwab.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-beyond-trading-stablecoin-in-the-works\">Looking Beyond Trading: Stablecoin in the Works<\/h3>\n\n\n\n<p>Schwab\u2019s crypto ambitions don\u2019t end with spot trading. The company is actively exploring the launch of its own stablecoin. This digital asset would support blockchain-based transactions while meeting the same security standards used for traditional financial products.<\/p>\n\n\n\n<p>The timing aligns with recent regulatory developments. The newly enacted GENIUS Act lays out a framework for stablecoins in the U.S., opening the door for institutions like Schwab to innovate safely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rollout-timeline-and-regulatory-progress\">Rollout Timeline and Regulatory Progress<\/h3>\n\n\n\n<p>Schwab originally revealed its crypto intentions back in November. While no specific date has been confirmed, Wurster reiterated that the rollout could happen within the next 12 months, depending on regulatory clarity.<\/p>\n\n\n\n<p>To prepare, Schwab named Joe Vietri as head of digital assets earlier this year. Vietri is leading the charge as the firm positions itself for future crypto expansion under evolving U.S. regulations.<\/p>\n\n\n\n<p>Schwab\u2019s entry into direct crypto trading could dramatically increase mainstream adoption. Many conservative investors\u2014especially retirees\u2014may have avoided crypto due to concerns about security or lack of institutional backing. By integrating crypto into a platform they already trust, Schwab could trigger a wave of digital asset inflows from niche exchanges to its own ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Major Brokerage Embraces Bitcoin and Ethereum Charles Schwab, one of the largest brokerage firms in the U.S. with over $10 trillion in assets, is preparing to launch spot trading for Bitcoin and Ethereum. CEO Rick Wurster confirmed that the new services are expected to go live \u201csometime soon,\u201d directly positioning Schwab as a serious [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,2,43],"tags":[],"class_list":{"0":"post-14891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-exchange","8":"category-featured","9":"category-general-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Charles Schwab Sets Sights on Spot Crypto Trading and Stablecoin Launch<\/title>\n<meta name=\"description\" content=\"A Major Brokerage Embraces Bitcoin and Ethereum Charles Schwab, one of the largest brokerage firms in the 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