21Shares has launched a new exchange-traded product that combines Bitcoin and gold, giving investors a fresh way to access both assets through one regulated instrument. The product, called the 21Shares Bitcoin Gold ETP and trading under the ticker BOLD, is now live on the London Stock Exchange.
The launch reflects rising demand for crypto-linked investment products in the UK, especially after recent regulatory changes opened the door for wider retail participation.
A Hybrid Approach to Store-of-Value Investing
BOLD offers exposure to two assets often viewed as long-term stores of value. Bitcoin attracts investors seeking growth and protection against currency debasement. Gold, however, remains a traditional hedge during market stress.
To manage risk, the ETP allocates between Bitcoin and gold using their inverse historical volatility. In simple terms, the product leans more toward the asset showing lower volatility at a given time. Furthermore, 21Shares rebalances the portfolio every month to keep risk levels in check.
Key features of the BOLD ETP include:
- Physical backing for both Bitcoin and gold holdings
- Monthly portfolio rebalancing
- Annual management fee of 0.65 percent
- Trading and pricing in British pounds
This structure aims to appeal to investors who want crypto exposure without committing fully to Bitcoin’s price swings.
UK Regulation Helps Drive Product Expansion
The debut of BOLD follows a major policy shift by the Financial Conduct Authority. After lifting a four-year ban, the FCA now allows crypto ETPs to be sold to retail investors. As a result, firms like 21Shares have expanded their offerings on the London Stock Exchange.
BOLD becomes the fifth crypto-linked ETP from 21Shares approved for UK retail investors. The company already offers Bitcoin and Ethereum products in the market.
Market watchers view BOLD as a practical response to ongoing economic uncertainty. By blending digital and traditional assets, the ETP targets investors seeking diversification, inflation protection, and regulated access.
Therefore, BOLD may also signal what comes next. As rules continue to evolve, London could emerge as a key hub for hybrid products that connect traditional finance with digital assets.
