Coinbase Global, Inc., one of the leading U.S. cryptocurrency exchanges, has launched its new Coinbase One Card in collaboration with American Express. The card allows Coinbase One members to earn up to 4% back in bitcoin on all purchases. Rewards start at 2% and increase based on a user’s Coinbase holdings, blending traditional payments with digital asset rewards.
Integrated Bitcoin Rewards on Everyday Spending
The Coinbase One Card, issued by First Electronic Bank and powered by fintech firm Cardless, Inc., operates on the American Express network. Coinbase noted that bitcoin rewards are automatically deposited into users’ Coinbase accounts, creating a seamless link between spending and crypto accumulation.
Unlike typical crypto rewards cards that restrict categories or limit rewards to select merchants, the Coinbase One Card offers bitcoin-back across all spending types — from dining and groceries to travel and fuel.
Premium Benefits and Membership Options
Coinbase One members begin with a 2% bitcoin-back rate, which can rise to 4% based on their Coinbase balance. Alongside crypto rewards, cardholders also enjoy familiar American Express perks, including:
- Purchase protection and fraud safeguards
- No foreign transaction fees
- Access to exclusive Amex offers and experiences
To make the card more accessible, Coinbase has launched a lower-cost membership plan called “One Basic,” priced at $4.99 per month or $49.99 annually. This tier also includes eligibility for the new card and its bitcoin-back program.
A Strategic Step Toward Fintech Integration
This initiative marks a clear evolution for Coinbase from a pure crypto trading platform into a broader fintech player. By linking crypto accumulation with everyday spending, Coinbase aims to deepen customer engagement and drive subscription revenue.
For American Express, this partnership brings exposure to the fast-growing digital asset sector and positions it among the financial institutions experimenting with blockchain-based rewards and payment models.
The Coinbase One Card highlights the growing intersection of traditional finance and the digital asset economy. As consumer interest in crypto rewards grows, industry experts expect more fintechs and banks to develop competitive crypto reward products. For now, Coinbase and Amex are betting that bitcoin incentives can turn everyday spending into a gateway for wider crypto adoption.
