Coinbase Global Inc. has taken a major step beyond cryptocurrency by launching stock trading for U.S. users. The move signals a clear shift in strategy as the company works to become an all-in-one financial platform rather than a crypto-only exchange. The announcement came on Dec. 17, 2025, and immediately drew attention across both crypto and traditional finance circles .
Coinbase Brings Stocks Onto Its Platform
The new feature allows U.S. customers to buy American stocks directly through Coinbase. Users can fund these trades with USD Coin, also known as USDC, which creates a direct on-chain connection between digital assets and equities. As a result, investors no longer need to move funds between multiple apps to manage crypto and stocks.
Furthermore, Coinbase revealed plans to expand its offerings through a partnership with Kalshi. This collaboration will introduce thousands of prediction market contracts, giving users new ways to trade on real-world events. Together, these additions show how Coinbase wants to cover far more than just Bitcoin and Ethereum.
Key elements of the rollout include:
- Stock purchases funded with USDC
- Access for U.S. retail investors
- Integration of prediction markets via Kalshi
- A focus on simplified, unified trading
Competing With Established Trading Platforms
This expansion puts Coinbase in direct competition with platforms like Robinhood and Interactive Brokers. Both already offer access to stocks and crypto under one roof. However, Coinbase hopes its deep roots in blockchain technology will help it stand out.
Investors responded quickly to the news. Coinbase shares rose in after-hours trading, even though the stock faced pressure earlier in the day. Therefore, market sentiment suggests cautious optimism around the company’s broader vision.
Regulatory Hurdles and the Road Ahead
Despite the excitement, challenges remain. Coinbase is still seeking regulatory approval to offer tokenized stocks that trade fully on blockchain rails. If approved, these assets could enable round-the-clock trading, faster settlement, and lower costs.
Industry observers say Coinbase’s success will depend on user adoption, regulatory clarity, and strong security practices. If the company executes well, its “everything exchange” idea could reshape how everyday investors trade both crypto and traditional assets.
