Nexo Becomes Eighth Major Player to Eye U.S. Growth in 2025
A growing wave of crypto companies are turning their attention back to the United States in 2025, signaling renewed confidence in the nation’s evolving regulatory landscape. On Monday, crypto services platform Nexo revealed its plans to reenter the U.S. market, becoming the eighth prominent firm to announce expansion since President Donald Trump returned to office earlier this year.
Nexo’s announcement comes with political weight—Donald Trump Jr. publicly endorsed the firm’s reentry, stating, “We see the opportunity for the financial sector and want to ensure we bring that back to the US.”
Regulatory Clarity Fuels Optimism
Key legislative developments are helping shape this shift. Bills like the STABLE Act and the GENIUS Act are advancing through Congress, aiming to provide long-awaited clarity for crypto-related financial products, stablecoins, and digital asset exchanges.
As the regulatory framework takes shape, companies like Circle, Binance, and OKX are also planning or executing U.S. expansions. The industry hopes these developments will create a more secure and growth-friendly environment for both businesses and consumers.
Trump Family’s Crypto Ties Raise Eyebrows
While the Trump administration’s apparent support for digital assets is encouraging for crypto firms, it has also stirred controversy. The Trump family’s public endorsements and involvement in several ventures have sparked criticism over potential conflicts of interest and overt promotion of specific tokens or firms.
Still, investor optimism remains high, with 2025 shaping up as a pivotal year for crypto adoption in the U.S.
