Manchester City has teamed up with cryptocurrency exchange OKX to introduce a unique non-fungible token (NFT) collection, “Unseen City Shirts,” blending digital collectibles with physical, limited-edition jerseys. This innovative campaign is part of a broader initiative to engage the club’s tech-savvy fanbase and expand its reach into the realm of digital ownership and Web3 technologies.
Unique Jerseys and Experiences
The highlight of this collection is the “The Roses and the Bees” jerseys, adorned with hand-painted designs by artist Christian Jeffery, featuring iconic symbols like the Lancashire rose and the Manchester worker bee. These jerseys are linked to digital tokens that vary in rarity, with some offering exclusive experiences like playing on the pitch, attending a Manchester City game, or enjoying a VIP stadium tour.
No-Cost Minting and Enhanced Fan Engagement
OKX users can mint these NFTs at no charge on the OKX Marketplace, allowing fans an accessible entry point into both the world of digital collectibles and the unique aspects of their favorite football team. According to Man City’s Chief Marketing and Fan Experience Officer, Nuria Tarré, the move is aimed at deepening connections with a younger, more innovation-driven audience.
Continued Exploration of Web3
Manchester City is committed to further exploring the potential of Web3, following their initiatives in other digital platforms like Roblox and various metaverse environments. The partnership with OKX, which also includes high-profile sports collaborations like with the Formula 1 team McLaren, is a strategic element in Manchester City’s broader digital strategy.
This blend of digital and physical fan engagement represents Manchester City’s ongoing commitment to innovation, providing a new way for fans to connect with the club in an increasingly digital world.
