Fresh Purchase Pushes Holdings Beyond 17,000 BTC
Metaplanet has added another 780 Bitcoin to its balance sheet, announcing the purchase on July 28, 2025. This acquisition brings the company’s total BTC holdings to 17,132, valued at around $1.73 billion based on current prices.
The company spent approximately $92–93 million on the latest purchase, securing the BTC at an average price of $118,600 per coin, or about 17.5 million yen each. Across all of its holdings, Metaplanet now has an average cost basis of roughly $100,500 to $101,000 per Bitcoin.
From Hotels to Bitcoin Powerhouse
Formerly a traditional Japanese hotel operator, Metaplanet underwent a radical transformation in 2024. Under new leadership, it rebranded itself into a bitcoin treasury company, rapidly accumulating digital assets.
In early July 2025, its Bitcoin balance stood at 15,555 BTC with an estimated acquisition cost of $1.53 billion. Just weeks later, its holdings surged to 17,132 BTC—adding nearly 13,000 BTC in just three months—highlighting the speed of its strategic shift.
Big Goals Backed by Bold Financial Moves
Metaplanet isn’t stopping anytime soon. It aims to acquire 210,000 BTC by the end of 2027, about 1% of the entire Bitcoin supply. At current prices, that would represent nearly $22 billion in value.
To fund this aggressive growth, the company has utilized:
- Corporate bonds
- Stock acquisition rights
- Capital raised through a new U.S. subsidiary based in Florida
Metaplanet also tracks key performance indicators like BTC Yield, BTC Gain, and BTC ¥ Gain to measure shareholder value, even in the face of dilution from issuing new shares.
Despite its high-conviction strategy, Metaplanet’s approach hasn’t escaped criticism. Skeptics—including short-sellers and institutional analysts—have flagged concerns about the company’s reliance on continual fundraising and the volatility of Bitcoin prices.
Additionally, the lack of consistent audit standards for Bitcoin-centric firms has raised transparency concerns. As this model evolves, clear financial reporting will remain essential for investor confidence.
Metaplanet’s recent 780 BTC acquisition reaffirms its ambitious bet on Bitcoin. With a total of 17,132 BTC and a clear path toward 210,000 coins, the company is doubling down on its crypto-centric identity. Yet its success hinges on maintaining access to capital and navigating the inherent risks of BTC volatility and financial scrutiny.
