Crypto wealth platform Nexo has secured a multi-year sponsorship deal with Tennis Australia, becoming the Official Crypto Partner of the Australian Open and its wider Summer of Tennis series . The agreement marks a major step in Nexo’s global marketing strategy as it looks to connect digital finance with elite international sports.
A High-Profile Presence at Global Tennis Events
Under the new partnership, Nexo branding will appear across Australia’s most prestigious tennis tournaments. These include the Australian Open, as well as key warm-up events such as the United Cup, Brisbane International, Adelaide International, and Hobart International.
Furthermore, Nexo will gain strong on-court visibility through placements like the Nexo Coaches Pod. This signage appears during live matches and reaches hundreds of millions of viewers worldwide. The Australian Open is set to begin in Melbourne on January 12, 2026, placing Nexo in front of one of the sport’s largest global audiences.
Why Tennis Fits Nexo’s Strategy
Tennis attracts a global fan base that often includes affluent and financially engaged viewers. Therefore, the sport aligns well with Nexo’s target audience. By associating with a Grand Slam event, the company aims to build trust and brand recognition during a period when the crypto sector seeks wider acceptance.
Key benefits of the deal include:
- Exposure during one of the most-watched annual sporting events.
- Association with a long-established and respected sports institution.
- Direct access to a premium, international audience.
Part of a Broader Crypto Sponsorship Revival
The agreement also reflects a broader recovery in crypto sports sponsorships after the market downturn triggered by major failures in 2022. In recent years, Nexo has expanded its sports presence by partnering with the DP World Tour and several international tennis tournaments.
As the 2026 tennis season approaches, Nexo’s Australian Open sponsorship signals renewed confidence in crypto’s role in mainstream marketing. It also highlights how digital asset firms are using sports partnerships to support long-term growth and public trust.
