Samsung Electronics has taken another step into crypto by strengthening its partnership with Coinbase. Starting October 3, 2025, Galaxy users in the U.S. can now buy digital assets directly through the Coinbase app using Samsung Pay inside Samsung Wallet.
Early adopters will enjoy added perks, including a free three-month Coinbase One subscription and a $25 bonus after their first trade. This launch builds on the July rollout, when Samsung Pay first became a funding option for Coinbase accounts.
A Unified Financial Hub
With this expansion, Samsung Wallet now goes beyond payments and digital IDs. Users can:
- View crypto balances alongside other financial tools
- Make seamless transactions without switching apps
- Manage digital assets within the same hub they use for daily payments
For Samsung, the move positions Wallet as a complete financial center, while Coinbase gains direct access to over 75 million Galaxy users in the U.S.
Security at the Core
Both companies highlight security as a key feature of the integration. Samsung’s Knox platform, biometric authentication, tokenization, and hardware enclaves will safeguard user credentials. Coinbase emphasized that the rollout will begin in the U.S. and Canada, with plans to expand globally once conditions allow.
For Coinbase, embedding its services in Galaxy devices places its exchange directly into a mobile-first ecosystem. For Samsung, embracing digital assets strengthens its push to make Wallet the go-to app for payments, IDs, and now crypto.
Looking ahead, broader adoption will depend on local regulations. In markets with stricter rules, rollout could slow. Still, this partnership marks one of the clearest signals yet that global tech giants see cryptocurrency as a natural part of the future financial stack.
