In a surprising shift, Vanguard, the $10 trillion investment management giant, has started offering cryptocurrency exchange-traded funds (ETFs) tied to Bitcoin, Ethereum, XRP, and Solana to its U.S. brokerage clients. This change represents a major milestone in the integration of digital assets within traditional finance.
From Caution to Crypto Access
Vanguard has long held a skeptical stance on cryptocurrencies, frequently citing their volatility and perceived lack of intrinsic value. However, growing client demand and an extensive internal review have reportedly encouraged the firm to soften its approach. Rather than launching its own crypto funds, Vanguard now allows clients to trade existing third-party ETFs and mutual funds connected to digital assets, including XRP, through its brokerage platform.
This means investors can gain crypto exposure using the same accounts they use for stocks, bonds, or gold, simplifying access for more conservative investors who previously avoided direct crypto purchases.
XRP’s Institutional Leap
The addition of XRP-linked ETFs is a major signal for broader institutional acceptance. XRP, often categorized as an altcoin, has now entered the same trading ecosystem as leading assets like Bitcoin and Ethereum. Analysts suggest this move could prompt other financial giants to reevaluate their crypto policies.
Increased access through trusted platforms may also accelerate adoption among long-term investors seeking diversified portfolios. Yet, Vanguard remains selective, excluding products linked to high-risk or speculative coins.
While Vanguard’s decision does not include launching its own crypto products, the inclusion of digital asset ETFs marks a symbolic and practical step forward. If market demand and regulatory clarity continue to improve, this development could pave the way for greater mainstream acceptance of altcoins such as XRP.
As one of the world’s largest asset managers steps into crypto, investors and competitors alike will be watching to see who follows next.
