Visa has introduced a new Stablecoins Advisory Practice aimed at helping financial institutions plan and execute stablecoin strategies as digital assets gain traction in global payments. The company confirmed the launch on December 15, 2025, positioning the service under Visa Consulting & Analytics. The move signals Visa’s growing focus on stablecoins as a practical tool rather than a niche experiment.
The advisory practice targets banks, fintech firms, merchants, and large enterprises. It focuses on guiding clients through the early decisions that often slow adoption. Furthermore, Visa plans to support institutions as they move from research to real-world deployment.
Helping Institutions Prepare for Stablecoin Adoption
Visa stated that the new practice will help clients assess whether stablecoins fit their business goals. Advisors will also review operational readiness and technical requirements. Therefore, institutions can better understand both risks and opportunities before launching products.
Key services within the advisory practice include:
- Market and trend analysis to identify relevant stablecoin use cases
- Strategy development aligned with business and regulatory needs
- Go-to-market planning for new payment or settlement products
- Technology guidance for integrating stablecoins into existing systems
Visa draws on its global team of consultants, data experts, and product specialists. This approach allows clients to combine strategic planning with practical execution.
Stablecoins Gain Momentum in Global Payments
Visa’s timing reflects rapid growth in the stablecoin market. The total market value has now exceeded $250 billion. In addition, Visa reported more than $3.5 billion in annualized stablecoin settlement volume as of late November 2025. These figures highlight how stablecoins already support real payment flows.
Several institutions have begun working with Visa under the new program. Early participants include Navy Federal Credit Union, Pathward, and VyStar. They are exploring use cases such as cross-border payments and internal settlement.
The advisory launch aligns with Visa’s broader stablecoin strategy. In recent months, the company expanded support for multiple stablecoins and blockchain networks. It also joined initiatives like the Global Dollar Network consortium.
Visa has repeatedly stated that every institution moving money will need a stablecoin strategy. As regulations evolve, the company aims to help clients stay competitive. By combining consulting expertise with its payment infrastructure, Visa positions itself as a bridge between traditional finance and blockchain-based payments.
